Our new ground could be called the Tottenham Hotspur Stadium rather than White Hart Lane if we start the new season without a naming rights deal.
Daniel Levy has been looking for a 20-year-deal which would bring in £20million a year, as the £800million stadium nears completion. It is hoped that we can play our home games at the stadium from next season onwards.
We have been in discussions with a number of parties and it had been hoped that a resolution could be reached this week. The minutes of a recent meeting between senior officials and members of the Tottenham Hotspur Supporters trust stated:
“DL explained that the stadium financing was not conditional on selling naming rights. THFC are in discussions but they will only contract when they are satisfied with the price, the tenure and the counterparty.”
If no deal is reached, then the new venue will be named as the Tottenham Hotspur Stadium. Italian giants Juventus went through a similar situation as their home ground was known as the Juventus Stadium for six years before they eventually struck a deal with financial services company Allianz in 2017.
The Premier League will write to clubs on Wednesday to ask clubs for their fixture plans for next season and thus we will have to reveal by next month whether we will be playing our home matches next season at the new ground.
At this stage, it is believed that we are hoping that our first four games of next season be played away from home, meaning that we are likely to play our first game at the new ground after the September international break.
According to the minutes (h/t Evening Standard), Levy said:
“there was no intention of activating any extension clause unless it was absolutely necessary. DL (Levy) stated he was confident, as far as was possible, that they would hit the build deadline.”
I’d personally prefer having our stadium named as Tottenham Hotspur stadium instead of anything else. If the club is not in dire need of the naming rights money, then why force ourselves into it and have the stadium named after some business concern!