As Tottenham prepare for a new season in a new stadium, one of the biggest talking points has been about the name of the new stadium.
We bid farewell to the good old White Hart Lane last season and there have been reports suggesting that the name of our new home would feature that of a large company.
Football.London claims that Apple, FedEx and Nike were some of the companies linked with the new £850m stadium, however, our home will simply be called ‘Tottenham Hotspur Stadium’. The reason why we do not have a naming partner is simply because we are not under any financial pressure.
The report also quoted that Daniel Levy, who was speaking at a meeting in February, said that we would only contact the companies that we are in discussion with if we are happy with the price and tenure of the deal.
“The stadium financing meant that it was not an essential for the stadium to open. Until such a time that a partner is found, the stadium will be referred to as Tottenham Hotspur Stadium.”
This might seem like good news for now but it would have been better if we had a similar name like the White Hart Lane.
That would give us a greater identity when compared to stadiums such as The Amex or even St. James’ Park, which was renamed as the Sports Direct Arena but was then reverted to the original name after fan backlash.
However, if we do a deal with any company, it must be for a lot of money that can help us create a real presence in the coming years.