Aurasma to be used on the shirt next season

Taken from the Official Tottenham Hotspur Website.

Tottenham Hotspur is delighted to announce that as part of the Club’s partnership with Autonomy, the 2011-2012 Barclays Premier League match shirt will feature the name Aurasma, the software company’s new augmented reality platform.

Aurasma is powered by pattern recognition technology using some of the most advanced systems in the world to bring the physical and virtual worlds together for the first time on mobile devices.

Daniel Levy, Chairman, Tottenham Hotspur, said: “We are pleased to be supporting Autonomy and its revolutionary Aurasma platform. Autonomy continues to push the boundaries of new technology and with Aurasma we are seeing the future of augmented reality and mobile technology.”

Fans can look forward to future developments, including bringing Tottenham Hotspur content to life with interactive features using Aurasma.