Tottenham have announced a first of a kind partnership which will see Beavertown Brewery become the official craft beer supplier at our brand new £850m stadium, which is expected to be operational at the start of the new season.
A release from the club added that this kind of a collaboration is a “world first” for any football stadium and fans will be able to enjoy a range of craft beers and also a new beer which will be created with the help of the football club.
— Tottenham Hotspur (@SpursOfficial) May 30, 2018
There was a lot of excitement related to this new deal and Matthew Collecot, Director of Operations at Tottenham, said (as quoted by Independent):
“We are passionate about our community and have an excellent track record of working with local people and businesses, so to have the opportunity to work with an organisation such as Beavertown who are headquartered less than two miles away from our stadium makes this relationship extra special.”
Collecot also added that this deal is another example of how we are supporting local businesses with our new stadium.
The brewery will be located in the South East corner of the stadium near The Market Place and craft beer will be available throughout the stadium. There is more in store for Spurs fans as a Beavertown Tottenham Taproom will be open for fans to visit whenever we play a home game at the stadium.