Daniel Levy eyeing mammoth naming rights deal after NFL game at new stadium
Tottenham still haven’t decided on the naming rights for the new stadium, but Daniel Levy is looking to usurp some of the biggest deals on the other side of the Atlantic. Our new home hosted an NFL game recently, with loads of praise from all parties involved.
Football.london reports that Levy wants to match the naming rights deals from the NFL and one deal that he wants to beat is the contract between Social Finance and the stadium for the Los Angeles Rams and Chargers’.
The stadium is set to open next year, and the report adds that the deal for the SoFi stadium is worth more than £327m over 20 years.
The ground features separate pitches for football and NFL games, and it will be interesting to see what kind of deal Levy pulls off. The stadium recently hosted the clash between the Oakland Raiders and the Chicago Bears.
Double headers planned at the stadium
Spurs are also planning
Tottenham are also in pole position should the NFL decide to start a European franchise (h/t Football.london).
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Getting a huge deal for the naming rights would be a great financial boost for the club. It wouldn’t have the same ring as ‘White Hart Lane’ but Arsenal and Manchester City have been making a lot of money from their deals with Emirates and Etihad respectively.
