Tottenham Hotspur announce first-ever sleeve sponsorship deal in club history
According to Football.london, Tottenham Hotspur have announced a multi-year sponsorship deal with online car-selling platform ‘Cinch’, who are set to become our sleeve sponsors.
One of UK’s fastest-growing platforms, Cinch will be advertised on the sleeve of all Tottenham Hotspur shirts, across both the men’s team and the women’s team.
Tottenham will sport the new look sleeves for their FA Cup clash against Marine FC for the first time this Sunday. The club have not yet revealed the financial details behind the deal.
Nick Hoyle, head of partnership development at Tottenham revealed his joy at the partnership. He believes both sides are committed to delivering an unrivalled experience for their fans.
“We look forward to working with cinch and introducing their brand to our supporters.”
Tottenham were one of the few Premier League clubs who lacked a sleeve sponsor. In contrast, our London rivals Chelsea’s deal with Hyundai is valued at £50million while Arsenal’s Visit Rwanda deal nets them £30million.
Spurs deal could also have far-reaching implications for further agreements especially the naming rights of the Tottenham Hotspur Stadium. Despite opening a little over a year ago, the club is yet to sell the naming rights.
Chairman Daniel Levy had revealed in 2018 that the naming rights would take precedence over any sleeve sponsorship deals. However, two years down the line, it looks to be the other way around.
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The decision to bring in a sleeve sponsor before selling the naming rights is understandable given the financial hit brought about by Covid. Hopefully, we will also soon be given the good news on the stadium front.
