Tottenham Hotspur Stadium to undergo modifications after club signs 15-year F1 deal
According to Sky Sports, Tottenham Hotspur has announced a groundbreaking 15-year strategic partnership with Formula 1, which will bring the world’s first in-stadium electric karting track below the Premier League club’s stadium.
The facility is set to open later this year, providing fans and motorsport enthusiasts with a unique experience of karting right under the iconic football pitch. The partnership with F1 is set to revolutionise the way fans experience motorsport, by creating a destination and place that families, friends, and aspiring drivers from all over the world will want to visit and enjoy.
It will also provide an accessible entry point to the world of motorsport, engaging new audiences and creating life-changing career opportunities for local youth. It also helps advance the brand of Tottenham and build it.
Tottenham Hotspur is delighted to announce a 15-year strategic partnership with @F1 that will bring a brand-new motorsport experience to London.
— Tottenham Hotspur (@SpursOfficial) February 28, 2023
The world’s first in-stadium karting facility and London’s longest indoor electric go kart track will open in Autumn 2023. ⤵️
The partnership will also include the launch of a new driver academy program aimed at identifying the next wave of F1 drivers. Educational activities will be staged for schools to engage local youth in motorsport while introducing young people to potential careers in engineering and software development.
The partnership between Tottenham and F1 is a significant milestone, as it marks the coming together of two world-renowned brands that share a vision of promoting diversity and inclusion in the world of motorsport.
Speaking about the situation, here is what Stefano Domenicali, President and CEO of Formula 1 had to say.
“As we continue to grow our sport, partnering with world-renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and more diverse audiences”
“Our two brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion, such as through the recently announced F1 Academy, and driving environmental sustainability – our innovative partnership will bring all of this to life.”
This partnership is a reflection of Tottenham’s continued commitment to innovation, and the pursuit of excellence in all aspects of its operations. The club has always been at the forefront of innovation, and this partnership with F1 will take it to new heights.
It is an interesting development that will be welcomed by Tottenham. Ultimately, partnerships help the brand grow and when it is with something as famous as F1, there is a reason to be excited about it.
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The partnership between Tottenham Hotspur and Formula 1 is a landmark deal that is set to transform the way fans experience motorsport. The new electric karting track is set to become a destination and place that families, friends, and aspiring drivers from all over the world will want to visit and enjoy and let’s see how this develops.
