Tottenham Hotspur board in talks to secure naming rights for stadium

Tottenham Hotspur spent £1 billion on the construction of their new stadium a few years ago. While that investment is paying off thanks to a 300% increase in the income through footballing and non-footballing activities in comparison to 2016/17 at White Hart Lane, Daniel Levy is keen on further monetising the state-of-the-art facility.

With that said, a report from TBR Football has revealed that the Lilywhites have plans to sell the naming rights to their stadium some time soon. In the last year or so, the Tottenham Hotspur board held talks regarding the same with American-owned global internet giants Amazon and Google whereas more recently, freight company DHL also showed an interest in acquiring the privileges.

Tottenham are, however, struggling with finding a right client as Levy is interesting in pocketing upwards of £200 million across a 10-year period. With Spurs’ venue having held the Tottenham Hotspur Stadium tag since its construction, it qualifies as a non-virgin ground. This means the stadium was known by a previous name, so the rates they can charge are lower.

In the Premier League, the Amex, Emirates and Etihad are some stadiums with lucrative naming rights though more recently, Riyadh Air’s agreement with Atletico Madrid for the Wanda Metropolitano and Allianz’s with England’s rugby stadium have given Tottenham hope that they can get a deal in accordance with their expectations sooner rather than later.

As such, the venue is a facility that has received approval to hold up to 30 annual events unrelated to football while it also remains the official centre for the American franchise league, NFL’s London Games that are held each year. It remains to be seen if that money will be put to use in welfare of the first team or is another step towards the club’s commercialisation by the board.

More Tottenham Hotspur News:

• Tottenham in three-way transfer battle as Conte plans to sign Spurs target this summer
• Not Toney – Tottenham put off by €50m asking price for striker whose contract expires in less than 12 months
• Tottenham now in position to hijack Chelsea deal for Serie A ace

In the sporting picture, Tottenham Hotspur remain in troubled waters as they are 11th in the Premier League and have won just once in their last seven outings in all competitions. Those presiding over the footballing bit of things will hope, however, that an injection of funds through possibly selling naming rights is channeled towards a much-needed first team rebuild.