Tottenham are reaping the benefits of an incredible campaign in which they finished second in the Premier League. The club have managed to get an increment in their shirt sponsorship deal, while also managing to extend the contract with insurance group AIA to the summer of 2022. It is reported (Source: Standard) that Spurs were receiving around £16 million per year as part of the shirt sponsorship deal with AIA. After back-to-back finishes in the top four, it is said that the new deal is worth around £20 million per year.
Furthermore, Spurs chairman Daniel Levy is keen on securing a sponsor for the new stadium. The construction of this brand-new stadium with over 60,000 seater capacity is expected to be completed in time for the 2018-19 season. As a result, we will be playing home games at the new Wembley stadium next campaign.
Naming rights for this mega-stadium is of paramount importance considering that the costs have escalated to about £800 million due to the addition of several new features. Rather than just building a new ground to host football games, this stadium has been developed in such a way that it is perfect for hosting NFL games, concerts, and other events.
Spurs hope to generate a substantial amount of income from the stadium. However, a major part of the construction costs is expected to be borne by the stadium sponsorship. While we all loved the White Hart Lane, the future is clearly with sponsorship and naming rights. Considering that the club could get around £300 million in naming rights and sponsorship of the stadium, it may not be such a bad idea after all.
The sponsorship extension with AIA comes at a time when Spurs have been growing our fan base in the Asia-Pacific region. Keen to strengthen the popularity even further, Tottenham will be playing in a friendly against one of the Hong Kong clubs on Friday. Manager Mauricio Pochettino has also seen some of the key players like Kyle Walker and Heung-min Son being sent out to South Korea for similar promotion purposes.
The stadium cost is actually around 450-500m, the other 350m is for the add-ons like the hotel (180 rooms plus 49 serviced rooms), housing (579 new homes). Saying that there has been talk about delaying the hotel. Also, some 110m has already been spent on the project.