Harry Kane gesture sees Leyton Orient shirts sales soar
According to the Standard, League Two club, Leyton Orient has benefitted hugely following the Harry Kane decision to sponsor their shirts.
The O’s have secured more than half of last year’s sales withing 24-hours of the news being made public. Having started his professional career at Orient, Kane returned to the club nine years later to help out for a cause.
Kane had dedicated the sponsorship to three causes. Orient’s shirts for next season will pay tribute to “frontline heroes” as well as promote Haven House Children’s Hospice and mental health charity, Mind. The figures will also benefit the three different causes, who are set to earn 10% of each sale.
It was confirmed by the club’s chief executive that shirts have been flying off the shelves in the last 24 hours. According to the report, 55% of last year’s sales total has already been met.
A job well done!
The player was extremely happy with the response. He commented on the same during his appearance in ITV’s Good Morning Britain (h/t Standard)
“We obviously didn’t know how it would be taken yesterday, it’s the first time it’s ever been done, so to hear that is exactly what we wanted and it puts a smile on my face.”
Kane also opened up as to why he chose these three particular charities. Frontline heroes is a tribute to all the frontline workers who ensure services have been running smoothly in spite of the pandemic.
Haven House is a local organization the player grew up near to. He believes the organization does excellent work for children and their families during difficult times.
With self-isolation the name of the game, it has become important to maintain one’s mental health. Having learned the lesson first hand, he chose to include the charity – ‘Mind’ into the initiative.
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Nigel Travis, the owner of Leyton Orient is the brain behind the operation. He got in touch with the player’s brother, who then passed it on. Kane has expressed happiness at this opportunity to help his former club and also serve three more causes.
