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Tottenham Hotspur close to breakthrough in stadium naming rights deal

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The tottenham new stadium

Tottenham Hotspur close to a breakthrough in stadium naming rights deal

According to the Daily Mail, Tottenham Hotspur are making great progress towards achieving a breakthrough for a deal over the stadium naming rights.

It has been more than two years since the Tottenham Hotspur Stadium opened However, it still does not have a naming rights sponsor. But, as per the aforementioned report, Spurs chairman Daniel Levy is in advanced talks over securing a naming rights deal for the stadium.

The development will come as a huge boost to Tottenham after having seen the club’s finances get badly hit by the coronavirus pandemic over the past year or so.

Tottenham Hotspur Stadium could host UEFA Euro 2020 matches
The Tottenham Hotspur Stadium

Indeed, following two years of record profits, Tottenham Hotspur recorded massive losses of £63.9 million for the year ending June 30, 2020, the report adds.

The Tottenham Hotspur Stadium was scheduled to open in 2018, but opened in April 2019 with a game against Crystal Palace. The state-of-the-art 62,303-capacity stadium, designed by Populous, was built at a cost of £1.2 billion.

The Tottenham Stadium won an award in the Stadium category at the mondo*dr Awards last year. It was also adjudged the Venue of the Year at the 11th edition of the TheStadiumBusiness Awards in 2020.

The Tottenham Hotspur Stadium was illuminated in blue to show support to the NHS
The Stadium was turned into a hospital unit and COVID-19 testing centre during lockdown last year

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Speculations about the naming rights of the stadium have been doing the rounds ever since its opening, with sportswear giants and kit sponsors Nike tipped to be interested in becoming the stadium sponsors as well, while there were also brief mentions of Amazon being interested too. (h/t Daily Mail)

It remains to be seen who acquires the naming rights for Tottenham stadium. But the financial windfall from such a deal would be of great help for the in amid the current climante.

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