Tottenham Hotspur considering bid to host Super Bowl in 2026 as first ever overseas hosts
According to the Daily Mail, Tottenham Hotspur are looking to become the first-ever overseas host of the National Football League’s (NFL) Super Bowl. It is said that the club is lining up a bid for the same.
The NFL is looking at taking their prime-time event away from American shores from 2026 onwards, and the Tottenham Hotspur Stadium could be the first major overseas venue.
Tottenham chairman Daniel Levy is said to be keen on hosting the event, which would be a huge boost for the club growing its name globally. American brands are no strangers to the Premier League, with brands like Nike and Oracle being the sponsors of England’s top-flight.
Some US brands have even been the face of stadium names in the Premier League – take for example, Brighton & Hove Albion’s Amex Stadium, sponsored by American Express. Levy is said to be hoping that an NFL bid could help the Lilywhites find a naming-rights partner for their stadium, with the chairman holding out for an offer worth about £400m over 20 years.
Tottenham’s ambitious bid for the 2026 Super Bowl is likely to be helped by the club’s prior relationship with the NFL, having agreed on a 10-year staging contract to host two regular-season matches at their stadium each year.
Ambitious Super Bowl bid
Spurs can be confident of winning the bid, considering that their ground is the first purpose-built NFL stadium outside the US. The Tottenham Hotspur Stadium has an artificial American football field underneath a retractable grass football pitch, which makes it perfect for a London venue.
Having heavily invested in a world-class stadium recently, Levy looks to be doing everything he can to make sure he reaps his rewards. The NFL seems to be an eye-catching prospect to gain publicity, and there is arguably no bigger American event more popular than the Super Bowl.
The chairman is clearly thinking about this plan long-term, with a 2026 bid to host the gala event. Given his prior relationship with the NFL about hosting games in London, he could very well seal the bid to make Spurs the first-ever overseas host of the Super Bowl.
It is fair to say that Spurs are not a global brand like Manchester United are, with the Red Devils having massive fan bases in North America and Asia, garnering support from all over. This Super Bowl bid is expected to change that, at least in one continent, as Levy looks to make inroads into the United States of America.
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However, Tottenham do not have an easy road to winning the bid, with the club set to face competition from venues in other countries. It is said that Stadium Australia in Sydney is also in contention, and Spurs could be at a disadvantage here with the time difference in Australia more suitable for prime-time American TV audiences.
An eye can be kept on this news, as things are certain to get interesting at the Tottenham Hotspur Stadium in the next few months.
