Tottenham’s league form might remain as inconsistent as ever, but at least they’re sticking to one decision: updating their iconic badge. The refreshed logo, featuring the familiar cockerel perched on a football, offers a subtle change. Fans will be hoping the team’s performances on the pitch can eventually reflect the same sense of refinement.

Supporters can rest assured that the iconic cockerel perched on a football isn’t going anywhere. However, the crest has undergone a slight tweak. Since 2006, the words “Tottenham Hotspur” have appeared beneath the logo, but the club has decided to remove them moving forward.

Just as the logo was changed, Tottenham needs to change their ‘Spursy’ antics

Tottenham’s decision to tweak their crest is part of a broader effort to rebrand the club digitally. Their website provides more details about the other changes being made to refresh their image. In the announcement regarding the updated crest, the club stated:

“The world-famous cockerel stands prouder than ever and is supported by a silhouette version, along with the reintroduction of the THFC monogram and new colours, patterns and hallmarks linked to the Club’s heritage.”

Spurs aren’t the first Premier League club to tweak their identity this season, with Liverpool also updating their iconic badge ahead of the 2024/25 campaign to better cater to an online audience. However, Tottenham’s change is more subtle, meaning it’s unlikely to stir too much negative reaction from fans, as the core elements of the original badge remain intact.

Spurs have positioned themselves as pioneers in modernising their brand, first updating their badge back in 2006. The club’s website proudly claims: “A Club of firsts, Tottenham Hotspur took an unprecedented step in 2006 to modernise its identity by simplifying the badge around its world-famous cockerel, which has since stood alone in minimalistic, iconic fashion that other clubs are now following.”

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As Spurs embrace their rebranding efforts, they’ll need more than a fresh logo to overcome the challenges ahead. With a tough test coming up against Manchester City on 23rd November, Pep Guardiola will be looking to take revenge on an injury-ridden Tottenham side.